Birmingham’s oldest Taxi firm’s head office is getting a fresh new makeover! The TOA Taxis head office, located in Harborne, is undergoing a £75,000 refit along with the installation of greener technology.
The TOA Taxis head office first opened back in 1978. The late Mayoress of Birmingham at the time, Freda Cocks, originally declared open TOA’s head office in Harborne with the unveiling of a plaque. It has been some years since the head office has had a much-needed refit and with our growing success and growth, we are now able to invest a considerable amount into it.
As well as getting a fresh new look with fully re-plastered and re-painted walls, new carpets and new fire doors, the office will have new greener technology installed throughout. Eco-friendly LED lighting has been installed in the office with PR Sensors on lights that turn on and off automatically when motion is sensed, the fresh new look and paint has meant the entire office is now much lighter and so the amount of artificial lighting to brighten the place has been reduced and new double glazed windows have been fitted to help heat the office. In addition, the TOA's head office now has a new UPS System with an uninterrupted power supply which continues working if there is a grid failure; this is backed up by a new, fuel efficient back-up generator.
We are delighted with the progress of the refit so far and we look forward to operating in our completed, greener and more efficient head office!
TOA Taxis recently welcomed its first Chinese TOA Taxi Driver, Yantao Guo.
Our taxi drivers come from a diverse range of backgrounds, ages and ethnicities but we hadn’t yet had anyone from a Chinese background join the TOA Taxis family until now.
New TOA Taxi Driver, Yantao Guo said: “I have never been a Taxi Driver before and so this is my first time in this profession. When I first got my licence and badge, I was keen on joining a well-established and trustworthy taxi firm which is why I chose to join the oldest taxi firm in Birmingham, TOA Taxis. As a first-time Taxi Driver, the team at TOA were extremely helpful in providing all of the support I needed to get started. I’m excited to be part of such a supportive and well known firm.”
We’re delighted to welcome Yantao Guo to our diverse family and we wish him a successful career in this new role at TOA Taxis.
TOA Taxis is dropping its previous credit card surcharge of 10% down to just 4% in response to an increasing number of customers choosing to make payments by credit card. The new, reduced surcharge will be ready in time for Christmas!
We may be Birmingham’s oldest Taxi firm but we’re also one that strives to keep up with modern technology and advancements to make our customer experience as pleasant, comfortable and convenient as possible. With more and more payments going electronic, we are moving with the times by making it an easier and cheaper method of payment for our customers. We have managed to negotiate with our current suppliers and managed to bring down the previous surcharge of 10% to just 4%, a considerable reduction of 6%.
This will make a huge difference to our customers and will mean more of them can opt to pay by credit card where they may have opted for another method with the previous surcharge. The 4% surcharge will be ready in time for Christmas to save our customers some much needed funds… Merry Christmas!
Birmingham’s oldest taxi firm, TOA Taxis, has experienced increased success in recent months with high hopes for the next twelve months.
TOA’S growing success has seen them increase their fleets by fifty five drivers, bringing the total number of drivers to just under 400 across Birmingham City Centre, whilst decreasing TOA driver membership fees.
A major factor in this increased growth has been largely due to the securing of a coveted contract with The NEC as the official taxi service provider for the NEC site, which includes the NEC, Genting Arena and Resorts World Birmingham, back in July 2015. Another factor has been the collapse of international taxi brand and competitor, ComCab in Birmingham, creating increased business for TOA Taxis, along with the installation of Chip & Pin payment terminals in all TOA cabs to offset the threat from other competitors.
Mohammed Khalil, New Driver for TOA Taxis comments:
"I’ve been a taxi driver for 20 years in Birmingham now. I was previously a driver for ComCab in Birmingham before it collapsed. I’m very happy and excited to be part of TOA Taxis. It’s a well-run company that’s moving with the times and led by an able management team."
TOA Taxis hopes to continue its success over the next twelve months with projections to increase the fleet by up to a further fifty new drivers. Turnover is also expected to increase by a further fifteen percent by next year.
TOA Taxis recently volunteered three taxis to transport a total of fifteen Second World War veterans and their wives to and from Swanshurst School in Birmingham on Monday 30th June, for Veterans’ Day.
Veterans’ Day, organised by Selly Oak MP, Steve McCabe, and Swanshurst School, is now in its seventh year and has become a very successful event. The event saw Veteran’s from WW2 and conflicts after, pass on their stories and experiences to the younger generation. Swanshurst School have built up a brilliant oral history website which documents these stories that they have collected over the years. There were approximately 100 Veterans’ attending, some of whom were transported to and from the school, along with the Veterans’ wives by TOA Taxis. TOA drivers also attended the event in support of the Veterans and their immense efforts during past conflicts. All of the war veterans and their wives who attended are from the Birmingham and West Midlands area.
The day began at 10am when the Veterans arrived, some in TOA cabs. After a few welcome speeches, Veterans marched through the school grounds. This year, the march was led by pipers from the West Midlands Fire Service Pipe Band. The Veterans had a chance to share their experiences of the Second World War and other conflicts with eager students. Before leaving, the Veterans assembled outside for the Last Post and the Reveille to commemorate those killed in the war and subsequent conflicts.
“It was a memorable day and everyone present was filled with admiration for the veterans and their wives. We are proud to have been a part of it and to have been able to transport Birmingham’s war veterans and their families. We hope that today has been beneficial for both the young generation in learning about the immense sacrifices made by these veterans, and for the Veterans in feeling that their struggles are still remembered and honoured today.” Tariq Rashid, Secretary at TOA Taxis.
"Veterans' Day 2014 was a great event, it was fantastic to see our Veterans' share their stories with the students at Swanshurst School, I would like to say a special thank you to our sponsors TOA Taxis, Lockheed Martin UK and Moseley Round Table. Without their generous support Veterans' Day would not be possible." Steve McCabe MP.
Birmingham’s oldest taxi firm, TOA Taxis, has added yet another venture to it’s technical advances over the past year. It’s most recent addition is the launch of it’s electronic Zapper payment
We would like to see photographs of the TOA Taxi bag in various parts of the world.
Height or Depth
Name of person who sends in the photo with contact details should they win a prize.
Prize 1: The person that takes a photo with the bag the furthest away from TOA Taxis Birmingham's head office.
Prize 2: The person that takes a photo with the bag in the coldest place
Prize 3: The person that takes a photo with the bag in the hottest place
Prize 4: The person that takes a photo with the bag in the most interesting/Quirky place of all the photographs
Prize 5: The person that takes a photo with the bag at the highest place/lowest place ( this can be within the UK)
A smart phone
Bottles of Bubbly
In December 2014 an award ceremony will be held to celebrate Around the World with TOA Taxis Birmingham. Details will be announced closer to the time. So please watch this space.
TOA Taxis Cabbie, Greg Caulwell, officially retired as a long serving TOA Taxis driver since 1967, was honoured by Birmingham City Council with a Long Service Achievement Certificate. The certificate is a new initiative from Birmingham City Council which is now being awarded to long serving, licensed taxi drivers as a thank you from Birmingham City Council who sees the taxi drivers as a vital link in keeping the city moving and working efficiently each day.
“I am very happy to have had the opportunity to thank Greg Caulwell for the contribution that he has made to the daily life of the City over 48 years. Taxi drivers are self-employed, so when they retire they don't have an employer to mark the occasion for them. I hope that by introducing these certificates Birmingham can recognise all their hard work.” Councillor Dring
TOA Taxis also awarded Greg with a certificate to thank him for his service spanning nearly half a century.
Local school children in Birmingham were enthralled by the annual pantomime organised by the Warwickshire Freemasons in conjunction with TOA Taxis who provided all transport to and from the show on Tuesday 4th December 2012.
The show, Dick Whittington, was produced by professional theatre company Chaplins at the Masons’ headquarters at The Clarendon Suites, Edgbaston. There were two performances, the morning show catering mainly for children with learning and physical disabilities, and the afternoon one being aimed at children who might perhaps never have been to a live theatre show. TOA Taxis funded and arranged for coaches and our own TOA Taxis to transport over 600 local school children, together with over 100 carers, to and from both performances. The children had a chance to meet Santa as they left, and were given Christmas gifts before they departed.
TOA Taxis in Birmingham have recently updated their ten year old Raywood system to the leading booking and dispatch system launched by Cordic, at a cost of over £300,000 allowing TOA Taxis to be the first in Birmingham to launch an iPhone Booker App. Cordic is the most advanced, reliable and cost effective taxi and private hire data dispatch system available on the market today.
Amongst numerous other advantages, this new and most technologically up-to-date system enables a variety of booking methods and allows TOA Taxis to take their offices wherever their customers are. These include the most advanced IVR (Interactive Voice Response) System through which customers can book jobs without needing to speak to an operator, as well as keep track of the booking.